Digital Strategy

Eterna Aesthetics

About

Our brand's refined grace and sophistication shine through in our luxurious clinics and meticulous treatments. With a deep knowledge of aesthetic medicine, we are trusted leaders in innovative beauty solutions. Our caring and supportive approach ensures every client feels valued in our inclusive environment.

Brand Values

Excellence: We strive for excellence in treatment outcomes, customer service, and overall client experience.

‍Personalization: Every client is unique and deserves a tailored approach to their aesthetic needs. We value the individuality and diverse preferences.

‍Empathy: Every client's beauty journey is deeply personal. We prioritize empathy, creating a supportive and inclusive environment where clients feel heard, valued, and understood.

Client-Centered Approach: We prioritize their well-being, comfort, and satisfaction. We value open communication, active listening, and ongoing collaboration with clients to ensure their needs are met and surpassed.

Main Services

Dermal Fillers, Botox Injections, Microneedling.
Goals

By the end of the next fiscal year, Eterna Aesthetics aims to increase its monthly revenue by 30% to $487,500, achieved through targeted digital marketing efforts that boost client acquisition and sales conversion rates.

This revenue growth will be supported by a strategic focus on expanding customer origins beyond word of mouth, tapping into online channels to attract and retain clients who resonate with the brand's unique narrative and philosophy.

Secondary Goals

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Increase Client Acquisition: Implement initiatives to diversify customer origins beyond word of mouth, leveraging digital platforms, influencers, and community partnerships.

Optimize Occupancy Rate: Focus on maximizing the clinic's occupancy rate to 85% by streamlining appointment scheduling, enhancing operational efficiencies, and providing a seamless client experience that encourages repeat visits and referrals.

Strengthen Community Engagement: Positioning Eterna Aesthetics as a trusted beauty authority and fostering brand loyalty among local residents and businesses.

Who Are We To Communicate With?

The Market

In recent years, there's been a noticeable shift towards non-invasive procedures in Beverly Hills. (Beverly Hills Magazine). There's an expected increase in the popularity and availability of skin and facial injections, such as dermal fillers. These treatments are sought after for their non-invasive nature and ability to provide immediate results without the need for surgical procedures (Beverly Hills Magazine).

Opportunities

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• Enhancing digital marketing efforts with a focus on SEO, content marketing, and social media to increase brand visibility, attract new clients, and engage with the target audience.

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• Exploring partnerships with influencers or collaborating with industry experts to broaden reach and credibility in the beauty and aesthetics community.

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• Introducing cutting-edge treatments or technology to stay at the forefront of industry trends and offer innovative solutions to clients.

Challenges

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• Intense competition in the beauty industry presents challenges in differentiating from rivals and maintaining market share.

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• Rapid changes in consumer preferences and technological advancements require continuous adaptation to meet evolving demands.

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• Risks associated with negative reviews, incidents affecting customer experience, or a disconnect in brand messaging could impact the clinic's reputation and market standing significantly.

The Competitors

Beverly Hills Aesthetics

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Specializing in non-surgical cosmetic procedures, this clinic offers a range of treatments for the face and body, emphasizing non-invasive techniques. They highlight their status as a trendsetter in non-surgical refinement for both face and body, aiming to provide amazing results without surgery.

https://www.bevaesthetics.com/

Beverly Hills Wellness & Aesthetics

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This clinic provides a variety of services, including IV therapy, aesthetics, plastic surgery, and vaginal rejuvenation. They emphasize a luxurious atmosphere and personalized care, aiming to blend expertise with high-quality wellness and aesthetic treatments.
https://bhwaa.com/

Mana Medical Spa

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Positioned as a luxury medical spa in Beverly Hills, Mana Medical Spa offers advanced non-surgical face and body treatments. They provide a custom approach with a wide array of services, including facials, chemical peels, and body contouring devices. The spa focuses on delivering personalized beauty plans and non-invasive solutions for facial and body enhancement.

https://manamedical.com/

The Personas
Sophia Carter, 38 years old
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Sophia is a successful lawyer who values her appearance as part of her professional image. She seeks treatments from Eterna Aesthetics to maintain a youthful and polished look in a competitive industry. Eterna Aesthetics offers personalized treatments that address Sophia's specific concerns, boosting her confidence and presence in the courtroom. The clinic's expertise and innovative solutions align perfectly with Sophia's high standards. The services from Eterna Aesthetics enhance Sophia's self-assurance, helping her make a strong impression on clients and colleagues. Her refreshed appearance reflects her dedication to excellence. Sophia values the personalized care, cutting-edge treatments, and expertise offered by Eterna Aesthetics, knowing that these services help her maintain a polished and professional image crucial for her career success Inconsistent service quality or outdated treatments could make Sophia seek alternatives that align better with her professional standards and innovative outlook.
Elena Rodriguez, 45 years old
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Elena is a busy executive who prioritizes self-care and wellness. She turns to Eterna Aesthetics for rejuvenative treatments that help her maintain a youthful look despite her demanding schedule. Eterna Aesthetics' rejuvenative procedures help Elena combat the signs of aging, giving her a refreshed and energized appearance that aligns with her active lifestyle and high-powered career. After receiving treatments from Eterna Aesthetics, Elena feels more confident and revitalized, better equipped to handle the challenges of her professional and personal life with grace and resilience. Elena values the holistic approach to beauty and well-being provided by Eterna Aesthetics, appreciating the clinic's commitment to enhancing not just her appearance but also her overall vitality and confidence. If Elena were to experience subpar results or lackluster service compared to her expectations, she might explore other clinics that offer more effective and personalized rejuvenation treatments.
Sophia Patel, 32 years old
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Sophia, a tech-savvy entrepreneur, seeks a holistic approach to beauty through treatments like Microneedling to improve her skin texture and maintain a radiant complexion amidst her busy lifestyle. Eterna Aesthetics supports Sophia in achieving her goal of holistic beauty by offering advanced skincare treatments that enhance her overall well-being and appearance. The purchase boosts Sophia's self-confidence, helping her project a vibrant and refreshed image that aligns with her personal brand as a successful businesswoman, leading to increased self-assurance and empowerment. Sophia values Eterna Aesthetics' cutting-edge treatments, wellness-focused approach, and commitment to delivering personalized experiences, meeting her expectations for quality, innovation, and convenience. Lack of innovative treatments or poor customer service could make the purchase unnecessary for Sophia, who values staying updated on beauty trends, receiving high-quality care, and a seamless digital experience.

Luca Thomson, 28 years old

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Luca, a young professional in the marketing field, seeks preventative treatments like Dermal Fillers to maintain his youthful appearance and address early signs of aging, aligning with his proactive approach to self-care. Eterna Aesthetics helps Luca proactively address his skincare concerns, supporting his goal of maintaining a fresh and polished image that reflects his health-conscious lifestyle and career aspirations. The purchase enhances Luca's confidence and image, positioning him as a well-groomed and professional individual in his industry, leading to increased self-assurance and positive self-perception. Luca values Eterna Aesthetics' expertise, preventative approach to beauty, and focus on natural-looking enhancements, aligning with his interest in holistic wellness, professionalism, and quality care. Lack of preventative treatment options or unappealing clinic ambiance could make the purchase unnecessary for Luca, who values proactive skincare solutions, a welcoming environment, and reliable results.
What Are We Going To Say?

Communication Style

Eterna Aesthetics' communication style should be elegant, professional, yet warm and engaging. The brand's tone should reflect the refined grace and sophistication of its brand personality, instilling confidence and trust in its audience. At the same time, the tone should embody empathy and inclusiveness, creating a welcoming and supportive atmosphere for clients.

Unique Positioning

What is the Brand's unique place in the market?

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Eterna Aesthetics provides it’s followers with the ability to age gracefully with transformative beauty experiences tailored to individual needs. The brand offers more than just aesthetic procedures; it provides a holistic approach to beauty that empowers clients to look and feel their best, whatever that means to them, reflecting their inner radiance outward.

Big Idea

The content's big idea revolves around "Aging Gracefully". It encapsulates the narrative of Eterna Aesthetics as a sanctuary where elegance meets expertise, and clients are guided on a journey to discover and embrace their timeless beauty through personalized, innovative treatments and caring support.

Unique Value Proposition

What makes the Brand different and superior to it's competitors?

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Eterna Aesthetics provides it’s followers with the ability to age gracefully with transformative beauty experiences tailored to individual needs. The brand offers more than just aesthetic procedures; it provides a holistic approach to beauty that empowers clients to look and feel their best, whatever that means to them, reflecting their inner radiance outward.

Secondary Ideas

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Empowerment Through Choice: Highlight the idea that clients have the power to choose how they want to age, emphasizing the variety of options available at Eterna Aesthetics. This empowers clients to make informed decisions about their treatments, aligning with their personal aging goals.

‍Holistic Well-being: Extend the conversation beyond aesthetics to include overall health and well-being. Promote the idea that looking good is part of feeling good, emphasizing treatments that not only enhance appearance but also contribute to a sense of overall wellness.

‍Education and Awareness: Position the brand as a source of reliable information on aging gracefully. Providing educational content can help demystify treatments and promote informed decision-making among potential clients.

‍Confidence at Every Age: Promote the idea that confidence is timeless, and Eterna Aesthetics supports clients in feeling their best at any age. This can resonate with individuals seeking to maintain their self-assurance and vitality through the years.

Biggest Transformation Delivered by the Content

Why would anyone follow the Brand online?

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The content will empower the audience to take action by inspiring them to embark on their beauty journey with Eterna Aesthetics. It encourages them to embrace self-care, gain confidence in their appearance, and experience the transformative power of aesthetic treatments that not only enhance outer beauty but also boost inner confidence and well-being.

Visual Communication

A sophisticated and elegant color palette that reflects the brand's refined personality. Rich, muted tones such as deep blues, soft greys, and warm neutrals can convey a sense of luxury and timeless beauty. The typography that is sleek, modern, and easy to read. We incorporate refined graphic elements that align with the brand's aesthetics and services offered. For example, delicate lines, gradients, and abstract shapes can add a touch of sophistication and visual interest to marketing collateral and digital assets. We use high-quality, professional imagery that showcases the clinic's luxurious ambiance, attention to detail, and the unique beauty of each individual. Emphasize natural and authentic portrayals of clients, focusing on their self-confidence and the transformative effects of the treatments.
Brand Book - Template - MIA de miaagency_techmia

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Content Pillars

• Educational Content: Provide informative and educational content that empowers the audience with knowledge about aesthetic treatments, such as Dermal Fillers, Botox Injections, Microneedling. This pillar establishes Eterna Aesthetics as a trusted authority and positions the brand as a go-to resource for reliable information.

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• Client Success Stories: Share inspiring client success stories and testimonials that highlight the transformative results achieved through Eterna Aesthetics' treatments. These stories humanize the brand, build trust, and showcase the positive impact on individuals' lives, enhancing credibility and attracting new clients.

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• Behind-the-Scenes Glimpses: Offer behind-the-scenes glimpses of the clinic, showcasing the luxurious ambiance, advanced equipment, and the expertise of the team. This pillar allows the audience to get a sense of the brand's professionalism and attention to detail, creating a deeper connection with Eterna Aesthetics.

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• Beauty and Wellness Tips: Provide practical beauty and wellness tips to help the audience optimize their skincare routines, maintain a healthy lifestyle, and cultivate overall well-being. This pillar showcases the brand's holistic approach to beauty and reinforces the value it places on clients' overall health and happiness.

Where Will We Say It?

Instagram

Check the Plan

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